The new green (city) deal. 
Regenerative urban development.

Rethink! is the very first Italian festival dedicated to service design. Rethink! brings together designers, companies, and institutions to encourage critical thinking on service innovation, by connecting service design players from all over the world.
On October 5 th , 2019, the autumn event of the second edition of the festival will take place at the Fondazione Giangiacomo Feltrinelli. We will talk about a new vision of natural capital considered as a strategic lever to cultivate new design perspectives in the field of services for eco-sustainable cities.
Resilience and circular economy will be core topics of the event. Visions, approaches, and case studies – illustrated by leading national and international experts – will outline new design trajectories.
How to communicate and promote concrete initiatives to face the urgent challenge that climate change imposes? How can policymakers, managers, designers, and citizens contribute to re-design processes, products, and services for the city? The creation of a new model of a sustainable city in response to these global challenges is the thread that will guide the debate to imagine more resilient and regenerative urban contexts.

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PROGRAM
15:00 – 15:30: Accreditation and Welcome

15:30 – 16:15: Natural capital and sustainable cities: the case of Manchester
Keynote Speaker: Krista Patrick, Coordinator of Natural Capital at the Greater Manchester Combined Authority

16:15 – 16:55: Open questions by service design experts from PwC, H-FARM, LOGOTEL and DIGITAL ENTITY
Cristina Favini, Strategist and Manager of Design – Logotel
Antonio Grillo, UX and Service Design Director – Digital Entity
Tommaso Nervegna, Service Design Lead – PwC
Lorenzo Ruggieri, Design Manager – H-FARM

17:00 – 17:50: Designing strategies and services for eco-sustainable cities
Marco Frey, Full Professor Scuola Superiore Sant’Anna
Natalia Marzia Gusmerotti, Researcher Scuola Superiore Sant’Anna
Maria Chiara Pastore, DASTU Politecnico di Milano and Studio Boeri Architetti
Krista Patrick, Coordinator of Natural Capital at the Greater Manchester Combined Authority
Piero Pelizzaro, Chief resilience officer City of Milan
Livia Shamir, Senior Researcher Studio Boeri Architetti

Master of Ceremony:
Guido Romeo, business and innovation journalist

17:50 – 18:30: Closing remarks and networking

The event will be entirely in English.