The topic of the festival’s 2019 edition is Grand’Italia (?).
Italy still holding a record in the design field: from the personalities that made its history, to the schools of excellence and historic companies.
While abroad design is no longer just a product but more and more an intangible project, thought and process, in Italy design is struggling to renew its self-generation ability and that of exchange between visionary designers and illuminated entrepreneurs, as well as to develop a design culture shared at national level, with subsequent difficulties standing out as nation-system in some of today’s key sectors such as A.I., Sustainability, Service Design and Design for All
Is our country a "Grand’Italia” then?
Could it be so again?
When and at what price?
Today more than ever it is essential to standardise and do networking, trying not to isolate the country in anti-economic, poorly productive and – let’s face it – extremely boring dynamics. Let’s have some fun at least.