Hooks in communication
Why can’t we get that refrain out of our heads? And why can’t we stop seeing that TV series?
Paolo Peraro tells us what a Hook is and how to design it.
With Alioscia Bisceglia.
This talk is part of the schedule of RADIO DAYS energised by EDISON.
Two hours of talk every morning will animate the schedule of Radio Raheem during the Brera Design Days; a parallel program of content accessible via web radio from home or from the office. A programme of talks and in-depth interviews on the various themes touched upon in the live programme, which can also be listened to via podcast. From 4 to 10 October, live on Radio Raheem.