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Nextatlas

Elena Marinoni

Consulente di design strategico / Trend Forecaster



Trend forecaster and strategic design consultant to support marketing, communication and innovation processes of companies. Graduated in strategic design from Politecnico di Milano, she is responsible for identifying trends that are redefining sociocultural lifestyles, aesthetics, consumer behavior and contemporary social imagery. She is responsible for the Trend Research area at Nextatlas.com (www.nextatlas.com), an online trend forecasting platform that uses artificial intelligence to analyze a flow of data and content shared on social networks by an international community of over 300K of trend setters and micro influencers. She teaches at Istituto Marangoni (Campus Design and Campus Fashion) and is professor of Trend Forecasting & Innovation Strategy at Politecnico di Milano.