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Carlo Giordanetti

Creative Director Swatch

Carlo Giordanetti

Carlo Giordanetti was named Creative Director of Swatch Ltd. in October 2012, responsible for a unified brand identity across product, communications and store design. He is also charged with developing The Swatch Art Peace Hotel in Shanghai as a strategic element of the overall brand program.

Own definition of “future”: Future is the hope to see one’s dreams come true – and the chance to make the world better than it is today. Future keeps me going.